Future Stores 2015 (past event)
June 23 - 25, 2015
Motif Seattle, Seattle, WA
Array
Optimizing The In-Store Experience
07:45 - 08:30 Continental Breakfast & Registration In The Innovation Lab
08:30 - 08:35 Welcome Remarks
08:35 - 08:50 Chairperson’s Opening Address
08:50 - 09:10 Keynote: How Disney Store Creates ‘Magical Moments For Guests Of All Ages’
You will learn:
• How Disney Store has created unique experiences that engage Guests both in-store and online
• Why Disney Store’s Cast Members are so crucial to the success of the business
• The importance of maintaining technologies that enhance the Disney Store experience while not losing the human touch
• How Disney Store is bridging the gap between the physical and digital shopping experience
09:10 - 09:30 Keynote: Do You Know Your Digital Customer? Tapping Into Analytics, VoC And Other Methods To Inform Your Product Roadmap
• How do they speak to us? Analytics, VoC, Business KPIs and more
• How do we use analytics to understand what our customers saying?
• How apply this to what we build?
• How do we know if we succeed?
09:30 - 09:50 Keynote: Reimagining the Physical Store: 5 Benefits of Endless Aisle
09:50 - 10:25 Panel Discussion: Technology And Human Interaction In-Store—How Can You Strike The Right Balance?
10:25 - 11:15 Morning Refreshment & Networking Break In The Innovation Lab
11:15 - 11:35 Keynote: How to Make Mobile Content Drive In-store Dollars
11:35 - 12:35 Roundtable Discussions
Jonathan Storey VP, Stores, North America The Disney Store
Hafez Adel Director of Marketing Combatant Gentlemen
Mike Wittenstein Founder and Managing Principal Storyminers
Margarette Abeyta VP, Retail Sales Boot Barn
Sonia Nagar Vice President, Product RetailMeNot
Brett Friedman Senior Vice President of Global Sales and Marketing Reflexis
Eric Stachowski President iQmetrix
Moderator: Eric Stachowski, President, iQmetrix
2. How to Make Mobile Content Drive In-store Dollars
Moderator: Sonia Nagar, Senior Director, Mobile RetailMeNot
3. Examining Innovations in Inventory Management For Increased Efficiency And Transparency
4. Story Telling For Your Brand Through Experience
Moderator: Mike Wittenstein, Retail Customer Experience Strategist, Storyminers, Founding Member, Global CX Panel
5. Omni–Channel Initiatives & The Challenges Created For Stores
Moderator: Brett Friedman, SVP of Global Sales & Marketing, Reflexis
6. From Clicks To Bricks—How Do You Translate Your Digital Experience Into The
Offline Realm?
Moderator: Hafez Adel, Director of Marketing, Combatant Gentlemen
7. How Disney Store Creates ‘Magical Moments for Guests of All Ages’
Moderator: Jonathan Storey, VP, Stores, North America, The Disney Store
8. One Size Fits None—Creating Unique Experiences By Embracing Diverse Consumer Communities
Moderator: Margarette Abeyta, VP, Retail Sales, Boot Barn
9. Strategies And Challenges With Beacons And Other Geo Location-Based Marketing Methods
12:35 - 13:35 Luncheon
13:35 - 13:50 Chairperson’s Afternoon Address
13:50 - 14:10 Presentation: From Clicks To Bricks—How Do You Translate Your Digital Experience Into The Offline Realm?
• How to gain a holistic view of your customer experience
• The strengths of weakness of offline vs. online
• Case studies of clicks to bricks transitions done well
14:10 - 14:30 Presentation: Physical-Digital Convergence With Customer-Facing Devices
Customer facing devices in physicallocations provide digital interactions that are relevant and contextual. This elevates the customer experience to an unprecedented level and hence takes per store sales to new heights.
14:30 - 14:50 Panel: Leveraging Cloud-Based Retail Systems For Rapid Growth And Flexibility
As retailers continue to rethink the store experience, they must have back end retail systems that can keep up! Panelists will walk you through their experiences using cloud-based retail systems and how it’s helped them remain nimble and keep up with the pace of change.
Learn:
• The key differences and benefits between cloud-based and traditional retail systems
• Examples of how they allow for scalability as retailers grow and change formats
• How they have improved the customer experience and store operations
14:50 - 15:10 Presentation: What’s In Store For Localization?
Within the rapidly evolving consumer and retail landscape, expectations and options continue to expand while success and growth oftentimes becomes more elusive. Localization – placing the right products, displays, imagery, messages and overlays in and around the right store at the right time in the right location – is becoming an increasingly important way to ensure shopper expectation meets shopper experience. Learn from
• Observations from translating a wide array of data into compelling, actionable insight
• Coordinating merchandising & marketing to better meet needs of various segments
• Integrating the digital and retail/ physical worlds
15:10 - 15:40 Afternoon Refreshment and Demo Break In The Innovation Lab
15:40 - 16:15 Panel: How To Take Showrooming And Webrooming To The Next Level To Boost Conversions
something to combat. Now, it’s about embracing showrooming and the newer concept, webrooming, and encouraging your customers to engage with your brand regardless of the channel. This
panel will walk you through:
• Strategies for embracing showrooming and webrooming
• How to more seamlessly integrate the digital and physical worlds to better accomplish this
• What’s working for retailers and what to avoid
Sean Bartlett
Director of Digital Experience, Product, and Omni-channel IntegrationLowes Home Improvement
16:15 - 17:15 Champagne Roundtable Discussions
Steve Freeman Director, Product Management Macy's
Jim Meier Senior Director, Customer Strategy & Marketing PepsiCo
Heather Braddock Morgan Director, Store Operations David's Bridal
Linda Shimazaki Vice President Brand Development, Luxury Retail Brands NA Luxottica Group
Katie Whyde Senior Manager, Visual Merchandising Soma Intimates
Mike Lewis CMO, TimeTrade, Executive TimeTrade
Eric Johnson COO Moki
Doug Bain Chief Revenue Officer EyeQInsights
Martin Tidwell President & CEO Steton
Moderator: Linda Shimazaki, Vice President Brand Development, Luxury Retail Brands
NA, Luxottica Group
2. The Impact Of Visual Merchandising On The Customer Experience
Moderator: Katie Whyde, Senior Manager, Visual Merchandising, Soma Intimates
3. Leveraging Responsive Design To Create Personalized Shopping Experiences
Moderator: Mike Lewis, CMO, TimeTrade
4. Increase In-Store Screen Impact Through Personalization
Moderator: Dough Bain, Chief Revenue Officer, eyeQ
5. Leveraging Analytics, VoC And Other Methods To Inform Your Product Roadmap
Moderator: Steven Freeman, Director, Product Management, Macys.com
6. Physical-Digital Convergence With Customer Facing Devices
Moderator: Eric Johnson, COO, Moki
7. Staying Compliant And Strengthening Brand Consistency At Every Customer Touch
Point
Moderator: Martin Tidwell, President & CEO, Steton
8. Mobile Within A Retail Footprint—How To Engage Customers And Meet Their
Needs
Moderator: Heather Braddock Morgan, Director, Store Operations, David’s Bridal
9. What’s In Store For Localization?
Moderator: Jim Meier, Senior Director, Customer Strategy & Marketing, Pepsico
10. The Potential Impact of Wearables On Consumers and Associates