Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA

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Eric Feinberg, Senior Director, Product Strategy at Answers
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Eric Feinberg


Senior Director, Product Strategy
Answers

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda

Master Class Day

Thursday, October 6th, 2016


09:30 Keynote: Competitive Edge: Insights To Shape Your Total Retail Experience Strategy

Today’s shoppers are far more savvy than yesterday’s shoppers; they are deeply multichannel, multi-device consumers who are performing much more research in each channel and across channels, and seek out more information from competitors’ stores, retail associates and online resources. With this ongoing shift to multichannel shopping, retailers who can innovatively enable today’s increasingly complex experience will win over tomorrow’s demanding multichannel consumers.
In this session we will share research findings that will help inform your strategies moving forward. You will learn…
• why retailers should look for ways to encourage multichannel behavior
• how employee engagement influences the customer experience and how that experience drives business results
• how retailers can use customer experience analytics to obtain a better understanding of the different aspects of the consumer shopping journey

14:40 Roundtable Discussions

1. Reinventing The In-Store Experience
Moderator: Nadia Shouraboura, CEO, Hointer

2. Competitive Edge: Insights To Shape Your Total Retail Experience Strategy
Moderator: Eric Feinberg, Senior Director, Product Strategy, Answers

3. High Touch vs. High Tech: Finding The Optimal Balance Between Technology And Associate-Interaction
Moderator: Albert Vita, Senior Director, Interconnected Retail, In-Store Environment, The Home Depot

4. Getting Started With Retail Customer Journey Mapping
Moderator: Jason Madlung, Senior Manager, Cross-Channel Systems, Recreational Equipment, Inc. (REI) and Allan Kempson, Manager, Customer Experience Design & Research, Recreational Equipment, Inc. (REI)

5. Store Readiness for the Millennial Shopper: Top 5 ‘Must Have’ Store Technology Solutions
Moderator: Jeff Cashman, SVP, Business Development, Manhattan Associates

6. Back To The Stores:Analytics For Driving A Better Customer Experience And Higher Profits
Moderator: Shelley Kohan, VP, Retail Consulting, Retailnext

7. Topic: Augmented/Virtual Reality In-Store—What’s Working?

8. Topic: Tips For Bringing Richer Online Content Into The Store
Moderator: Fred Morelli, Director, Store Programs, Talbots