Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA

Array

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Hafez Adel, Director of Marketing at Combatant Gentlemen
Combatant Gentlemen Logo

Hafez Adel


Director of Marketing
Combatant Gentlemen

Check out the incredible speaker line-up to see who will be joining Hafez.

Download The Latest Agenda

Optimizing The In-Store Experience

Sunday, November 6th, 2016


11:35 Roundtable Discussions

1. Reimagining the Physical Store: 5 Benefits of Endless Aisle
Moderator: Eric Stachowski, President, iQmetrix

2. How to Make Mobile Content Drive In-store Dollars
Moderator:
Sonia Nagar, Senior Director, Mobile RetailMeNot

3. Examining Innovations in Inventory Management For Increased Efficiency And Transparency

4. Story Telling For Your Brand Through Experience
Moderator: Mike Wittenstein, Retail Customer Experience Strategist, Storyminers, Founding Member, Global CX Panel

5. Omni–Channel Initiatives & The Challenges Created For Stores
Moderator: Brett Friedman, SVP of Global Sales & Marketing, Reflexis

6. From Clicks To Bricks—How Do You Translate Your Digital Experience Into The
Offline Realm?

Moderator: Hafez Adel, Director of Marketing, Combatant Gentlemen

7. How Disney Store Creates ‘Magical Moments for Guests of All Ages’
Moderator:
Jonathan Storey, VP, Stores, North America, The Disney Store

8. One Size Fits None—Creating Unique Experiences By Embracing Diverse Consumer Communities
Moderator: Margarette Abeyta, VP, Retail Sales, Boot Barn

9. Strategies And Challenges With Beacons And Other Geo Location-Based Marketing Methods

13:50 Presentation: From Clicks To Bricks—How Do You Translate Your Digital Experience Into The Offline Realm?

Brick and mortar storefronts offer tremendous promise for online-first brands, but the transition from the digital to physical realm is not an easy one. How can you create a brick and mortar brand experience that simultaneously reflects and extends your digital presence? The key lies in understanding the fundamental, channel-agnostic elements of your customer experience and determining how to best express those elements in an offline context. Key takeaways:
• How to gain a holistic view of your customer experience
• The strengths of weakness of offline vs. online
• Case studies of clicks to bricks transitions done well