Future Stores 2015 (past event)
June 23 - 25, 2015
Motif Seattle, Seattle, WA
Array
Jim Meier
Senior Director, Customer Strategy & Marketing
PepsiCo
Optimizing The In-Store Experience
Sunday, November 6th, 2016
14:50 Presentation: What’s In Store For Localization?
Within the rapidly evolving consumer and retail landscape, expectations and options continue to expand while success and growth oftentimes becomes more elusive. Localization – placing the right products, displays, imagery, messages and overlays in and around the right store at the right time in the right location – is becoming an increasingly important way to ensure shopper expectation meets shopper experience. Learn from
• Observations from translating a wide array of data into compelling, actionable insight
• Coordinating merchandising & marketing to better meet needs of various segments
• Integrating the digital and retail/ physical worlds
16:15 Champagne Roundtable Discussions
Moderator: Linda Shimazaki, Vice President Brand Development, Luxury Retail Brands
NA, Luxottica Group
2. The Impact Of Visual Merchandising On The Customer Experience
Moderator: Katie Whyde, Senior Manager, Visual Merchandising, Soma Intimates
3. Leveraging Responsive Design To Create Personalized Shopping Experiences
Moderator: Mike Lewis, CMO, TimeTrade
4. Increase In-Store Screen Impact Through Personalization
Moderator: Dough Bain, Chief Revenue Officer, eyeQ
5. Leveraging Analytics, VoC And Other Methods To Inform Your Product Roadmap
Moderator: Steven Freeman, Director, Product Management, Macys.com
6. Physical-Digital Convergence With Customer Facing Devices
Moderator: Eric Johnson, COO, Moki
7. Staying Compliant And Strengthening Brand Consistency At Every Customer Touch
Point
Moderator: Martin Tidwell, President & CEO, Steton
8. Mobile Within A Retail Footprint—How To Engage Customers And Meet Their
Needs
Moderator: Heather Braddock Morgan, Director, Store Operations, David’s Bridal
9. What’s In Store For Localization?
Moderator: Jim Meier, Senior Director, Customer Strategy & Marketing, Pepsico
10. The Potential Impact of Wearables On Consumers and Associates