Whitepapers and Reports

PDF

The Total Economic Impact Of The RetailMeNot In-Store Solution

In June 2013, RetailMeNot commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying the RetailMeNot In-Store Solution (In-Store). The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of In-Store on their organizations.

Rethink Retail: connecting with today’s mobile consumer

91Mobile technology has made today’s consumer more connected and empowered than ever before. The in-store shopping experience continues to evolve as customers instantly access information about products, pricing, inventory and more – both about the store they’re standing in and about competitors’ offerings as well. In short, people are showrooming.

As a result of these new consumer behaviors, it is critical for brick-and-mortar retailers (and especially wireless retailers) to employ omnichannel strategies to engage with customers across all channels: online, mobile and in-store.

Introducing mobile devices, apps and interfaces to the in-store environment improves the overall customer experience, as services like in-store pickup/returns of items purchased online, in-store mobile POS, tablet-assisted browsing and drop shipping of out-of-stock items become increasingly popular.
 
The end goal for brick-and-mortar retailers should not be to defeat showrooming, but to integrate the mobile technologies necessary to convert all walk-in customers, whether they’re there to showroomor not. With the right combination of information, convenience and efficiency, retailers can deliver the in-store experience today’s consumer is looking for.

Trends in Pop-up Retail: Innovative Merchandising Driven by Flexible, Dependable Mobile Connectivity

Once considered experimental merchandising for adventurous retailers and cashstrapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications for mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts.

This paper explores the pop-up retail phenomenon, outlines the challenges and obstacles to successful implementation, and discusses existing, rapid-deployment solutions for connecting pop-up locations with mission-critical retail applications and the cloud. The first part of the paper will address the business case for pursuing a pop-up strategy; the second part will consider technology implementation
strategies that enable a rich and secure popup experience.

Unite U Case Study

How in-store shoppers access inventory available on the web

Challenge: Dicks Golf Galaxy needed a comprehensive solution to offer in-store shoppers access to the inventory available on the web that might be out-of-stock in their particular location. Results: Creating a new web-storefront to be used on touch-screen kiosks that leverages existing product catalog so that shoppers can order out-of-stock products and have them shipped to store or their home at no additional cost. 

Retailers Guide to Mobile

A Retailer's Guide to Mobile

Mobile’s growth presents a vast opportunity for retailers. To reach their full potential and stand apart from the competition, retailers need to create an excellent customer experience via every channel. Mobile should not be considered in isolation but as the glue for an overall effective multichannel strategy. With soaring adoption rates, it is clear to see that mobile commerce presents an opportunity for retailers in every vertical. 

Whitepapers

Trends in Pop-up Retail

This whitepaper explores the pop-up retail phenomenon, outlines the challenges and obstacles to successful implementation, and discusses existing, rapid-deployment solutions for connecting pop-up locations with mission-critical retail applications and the cloud. The first part of the paper will address the business case for pursuing a pop-up strategy; the second part will consider technology implementation strategies that enable a rich and secure pop-up experience.

PDF

Future Stores 2014 State of Brick and Mortar Report

In March of 2014, the Future Stores team presented a questionnaire to a national audience of retail professionals. The goal of the survey was to shed light on current trends in store technology, in-store experience, strategy, and reporting. More specifically, the survey is intended to provide you with a better understanding of how your organization stacks up with respect to technology investment, store expansion, progress in omni-channel integration, analytics, customer experience, and more.