Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA


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2015 Speakers

Liz Muller
Vice President, Creative & Global Design
Starbucks Coffee Company
Liz Muller joined the Starbucks Design Studio in 2007. In her role as Vice President Creative & Global Design she spearheaded the development of new store design concepts to realize Starbucks goal of introducing unique store concepts centered on local relevance and environmental responsibility. She has been instrumental in restructuring the design department to reflect the world class design sensibilities that are necessary to achieve these goals. When developing new stores, Liz works with various teams of local artists, trades and craftsmen to produce unique and environmentally responsible new store design concepts around the world.
Prior to joining Starbucks Liz owned her own design firm, Liz Muller Design, with offices in Capetown and Johannesburg, South Africa. When she moved to the US, she founded and operated two award winning retail design studios, Avisia and Orangetwice. Liz worked with clients around the globe including Polo, De Beers, PriceWaterHouseCoopers and many more. She won numerous international design awards.
Liz was born in The Netherlands and earned a degree in retail design. She began her career at Stuttafords Specialty Department Stores in South Africa where she became Vice President of Architecture and design prior to starting her own company.
Throughout her career she has traveled all around the globe developing a vast understanding of trends, the creative process and their relevance to the people they touch. Liz is passionate about all things creative and design related, and how they interact with the humanity.
When not working, she enjoys dinner parties with friends, listening to music, time on the water with her boat and an occasional cigar.
Jeffrey Donaldson
SVP, GameStop Technology Institute
Jeff Donaldson serves as GameStop’s Senior Vice President of GameStop Technology Institute.

Donaldson, who previously served as GameStop’s CIO, has been an integral member of GameStop’s leadership team for more than 14 years.  Jeff played a key role in the creation of GTI, and GameStop’s new IT structure introduced in 2013. The new structure includes four strategic areas – IT Strategy, Architecture Design, IT Delivery and the GameStop Technology Institute. Each area is designed to accelerate the identification and adoption of new capabilities and solutions to address the ever-changing IT challenges impacting business today.

Following GameStop’s acquisition of Electronics Boutique in 2005, Donaldson led the effort to integrate the EB and GameStop technology systems into a single platform.   Before coming to GameStop, Donaldson was vice president of information resource management at The Associates.  Prior to that, he held progressive management positions with AMR Corporation/The SABRE Group, Texas Instruments, and the Illinois State Government’s technology team.

Follow Jeff on Twitter @jeffdonaldzen.
Dr. Nadia Shouraboura is the CEO of Hointer. Hointer is reinventing the shopping experience, making it easy and fun. At Hointer men and women have a new way of discovering, trying-on and buying great clothing.

Nadia was born in Soviet Russia and pursued her education in mathematics and science in the city of Moscow. In 1987 she began her career, after emigrating from Russia to Israel, as a software developer working on Computer Aided Design systems for industrial robotics. Her work attracted the attention of professors at Princeton University in the US, where she was offered a full scholarship for study and research. During her PhD work, Nadia performed research at AT&T Bell Labs and co-founded Starlight Multimedia, a developer of multi-media applications. Her work at Princeton resulted in several important papers, referenced by over 200 publications. She received a PhD in Mathematics from Princeton. In 1994 Nadia joined a technology startup, Diamond Technology Partners, working with a variety of major retail companies. Later she joined a JP Morgan Venture startup, Mobilocity, as its Managing Director in charge of the wireless division. Following her leadership role at Mobilocity, Nadia became a pioneer in the emerging world of energy trading, joining Exelon as the manager responsible for the energy trading algorithms and software.

Nadia joined Amazon.com in March of 2004. As Technology Vice President of Amazon’s Worldwide Operations she owned technology powering Amazon’s global supply chain and fulfillment. Nadia also served on Jeff Bezos' senior leadership team responsible for overall direction and operations of Amazon. Nadia lives in Seattle with her husband and sixteen year-old daughter.

Follow Nadia and Hointer on Twitter: @NShouraboura and @hointer.
Kristoffer Reiter
Director, Visual Operations and Store Experience
Brooks Brothers
Kristoffer Reiter is the Director of Visual Operations and Store Experience for Brooks Brothers. He joined the global retailer in May 2014 as part of an organic transformation to incorporate the legacy of the 197-year-old brand into the customer’s expectation of a modern experience today. In his role, Kristoffer incorporates business strategy into visual merchandising and display techniques for everything a customer sees – product, props, signs, and furniture. The first expression of this new approach will be in the new World Trade Center opening in Spring 2016. Kristoffer came to United States from Sweden in the 1990s to lead the North American expansion of IKEA and then H&M.

Follow Brooks Brothers on Twitter @BrooksBrothers.
Jonathan Storey
VP, Stores, North America
The Disney Store
Jonathan Storey serves as Vice President of Store Experience for Disney Store North America where he is responsible for oversight of Store Operations and Store Experience. Charged with defining and creating Disney Store’s Guest Service strategy, Jonathan and his team drive consistency in all Guest-focused programs and develop a portfolio of Guest experiences and rituals that are executed in Stores nationwide on a daily basis.

A Disney Store veteran, Jonathan began his Disney career in 1992 as an Assistant Store Manager in Bristol, UK, followed by his promotion to Store Manager.  From there he joined Disney Store Europe’s Home Base team, playing key roles on the Store Operations team.  By 2002 he was leading the European Operations team, which continued through 2008. During this time, he and his team launched training programs and facilitated numerous District and Store Manager conferences. He also led the Guest Relations, Store Training, and Store Communications team while acting as the Operations liaison with all Home Base departments.

In 2008, Jonathan expanded his Disney Store portfolio when he was named Director, Marketing and Guest Experience. He and his team created multi-channel marketing and public relations campaigns and in-Store media content. Prior to Disney, Jonathan held various roles with several European retailers.

Jonathan is also a proud recipient of Disney Store’s prestigious Disney Spirit Award.

Steve Freeman
Director, Product Management
Lindsay Angelo
Lululemon Athletica
Born and raised in Vancouver, Canada, Lindsay joins us from the world of Strategy and Innovation, spending the last three years helping to grow lululemon’s Strategy team. Lindsay discovered her passion for business and retail early on, starting up her own apparel venture at young age. Since then, her entrepreneurial spirit has led her to the angel investment arena, growing early-stage companies alongside ambitious founders with big ideas.

A lifelong love for sport transported Lindsay bi-coastal, to play NCAA Division 1 volleyball for George Mason University in Fairfax, Virginia, and later, to take on a role with the 2010 Vancouver Olympic Committee. A dual citizen of the US and Canada, what ultimately drew Lindsay back to Vancouver was an appetite to pursue an MBA in Management of Technology. On the weekend, she can be found breaking out moves on the b-ball court, the studio, and with her 3-year old nephew to the tune of Pharrell.

Follow Lululemon Atheletica on Twitter @lululemon.
Kevin Ertell
Senior Vice President of Ecommerce
Sur La Table
Kevin Ertell is Senior Vice President of Digital at Sur La Table, where he is  responsible for ensuring the company’s digital business delivers a top notch  experience to its customers and its staff alike. Ertell has worked  exclusively in retail for more than 29 years, and has focused his expertise  on e-commerce since 1997. He was Senior Vice President and Managing Director  of TowerRecords.com and subsequently served as Senior Vice President of E- Business with Borders, where he re-launched Borders.com as an e-commerce site  and led the team that built Borders Rewards. More recently he was Vice  President of Retail Strategy at ForeSee Results, where he collaborated with  the product, delivery, client services and marketing teams to maximize the  company's value to more than 100 top retailers and Chief Marketing Officer at  OnlineShoes.com, where he was responsible for the e-commerce storefront and  all marketing efforts.  A well-known and respected figure in the online retail industry, Ertell is  regularly called upon to share his knowledge. He has been a featured speaker  at numerous e-retail conferences, including Shop.org, eTail and Internet  Retailer, in addition to having been featured and quoted in The Wall Street  Journal, The New York Times, USA Today, Publishers Weekly and The Detroit  Free Press, among other prestigious publications. He is a member of  Shop.org's Board of Directors and the NRF Foundation Board of Directors.  Ertell regularly catalogs his thoughts and wisdom about retail and online  commerce on his insightful blog, Retail: Shaken Not Stirred.

Follow Kevin on Twitter @kevinertell.
Trevor Legwinski
VP, Marketing & eCommerce
Trevor Legwinski is the Vice President of Marketing & eCommerce for Bambeco, a premier retailer of sustainable home furnishings and décor.  Mr. Legwinski has served in this role since November 2013 and is responsible for eCommerce and  marketing, including building and leading a digital marketing team focused on acquisition, loyalty and retention. From March 2012 through November 2013, Mr. Legwinski served as Director of Marketing and eCommerce at Cycle Gear, a specialty apparel retailer. Previously, Mr. Legwinski served as the Director of Marketing at Extole from July 2011 to March 2012. Prior to that, he had served as the Director of eCommerce at Hallmark Cards from June 2010 to July 2011. Earlier, Mr. Legwinski had worked with Strands Labs from 2006 to 2010. He has been involved in managing all aspects of the direct business along with digital marketing for Cycle Gear's retail locations. Mr. Legwinski has over nine years of digital marketing and eCommerce experience. He has expertise in digital marketing (SEO, SEM, Affiliates, Social, Retargeting, CSE's, Local and Mobile) along with management experience in merchandising, creative and call center/fulfillment processes. Mr. Legwinski is knowledgeable of the latest eCommerce technologies including eCommerce platforms (Hybris, Demandware, Fry, Magento, GSI Commerce, ShopVisible, Responsys, CheetahMail, ExactTarget, SLI, Strands Recommender, Omniture SiteCatalyst 15/Discover/Genesis/Test&Target, Adobe Scene7, Akamai and BuySafe.) Additionally, he has experience in managing the product vision and marketing of technologies for retailers including social referral marketing and recommendation personalization engines.
Scott Emmons
Enterprise Architect
Neiman Marcus
Scott is focused on IS innovation for the Neiman Marcus Group (NMG). He built the NMG innovation lab (iLab) and is responsible for leading the organization in evaluating, designing, testing and piloting cutting-edge technologies and applications for luxury retail. Scott is also working on BYOD initiatives, Wi-Fi/LAN/WAN infrastructure, mobility and digital signage initiatives. Specific projects include a complete Wi-Fi refresh, major WAN upgrades and deploying 8000+ Apple iOS devices to Neiman Marcus sales associates.

Follow Scott on Twitter @scottaemmons.
Jim Meier
Senior Director, Customer Strategy & Marketing
Jim Meier is Senior Director of Customer Strategy and Marketing at PepsiCo, partnering internally and with retailers to delight shoppers through localized assortment, displays and marketing overlays.  In 2015, Jim’s project team won The PepsiCo Chairman’s Award - the highest honor at PepsiCo –  for an internal cross-function partnership bringing the future of localization to life in stores, today.

Jim has over 20 years of marketing, insight, brand-management and strategy experience and has held roles with some of America’s most-recognized and regarded retail and CPG companies.  He earned a Bachelor of Science from Indiana University in Bloomington and later attended the Cox School of Business at Southern Methodist University, earning MBAs in Strategy and Brand Management.

Follow Jim on Twitter @jmeier131.
Rick Castanho
Director, Experience Architecture
Lowe's Home Improvement
Rick Castanho focuses on Customer Experience Architecture & Engagement for Lowe’s Home Improvement.  He has spent the last 5 plus years with Lowe’s designing and implementing customer experiences while cultivating a customer-focused approach to experience design within Lowe’s. As Intent Architect for MyLowe’s, Rick was instrumental in the strategy, design, and rollout of Lowe’s customer facing digital environment in 2011.  He also served as Intent Architect for Product Locator, an in-store product finding feature integrated into Lowe’s consumer & associate facing mobile applications released in 2013.  He is currently leading efforts to align and activate Customer Experience Strategy and Design into great omni-channel customer experiences.  Rick is very passionate about the emerging fusion of the Digital and Physical worlds as a platform on which to evolve the Home Improvement shopping experience for Lowe’s customers and to deliver to them great experiences time and time again.

Prior to Lowe’s, Rick most recently was Director of Global User Experience at Monster.com. While there he led the development of a global UX discipline responsible for the redesign and launch of their customer facing website in 2009, which achieved a Webby Award.  Rick has had extensive experience working with startups and as well as established leaders in designing digital and multi-channel experiences across a number of industries, including government, advertising, recruiting, financial services, news & media, and software.

Rick is innovative, strategic, and very focused on creating great customer experiences. He thrives on uncovering disruptive models that change the way customers shop and experience their world. Rick earned Bachelor of Fine Arts degree from UMASS, Dartmouth.

Rick enjoys spending time with his family and pursuing his passion for painting in his free time.
Jason Madlung
Senior Manager, Cross-Channel Systems
Recreational Equipment, Inc
Jason Madlung currently leads a team of Product Managers and Experience Design Researchers supporting REI’s Retail business.  Jason joined REI in 1993 after attending the University of Washington. Jason lives in Seattle with his family and remains active in the outdoors and the outdoor community, serving as board chair for Leave No Trace, a non-profit based in Boulder, Colorado.

Scott Raio
Combatant Gentlemen
Scott has been solving complex technical problems from a young age, having built his first startup when he was 16. Since then, he has bootstrapped four profitable startups, specializing in enterprise information architecture, cloud database technology, and software as a service (SaaS). Scott co-founded Combatant Gentlemen to disrupt the traditional approaches to enterprise resource planning, supply chain management, and the e-commerce customer experience. His mission at Combatant Gentlemen is to create an enjoyable boutique experience in the online realm through the seamless integration of technology and design, while also building a scalable infrastructure that is custom-tailored for the vertical commerce environment.

Follow Scott on Twitter @scottraio.
Hafez Adel
Director of Marketing
Combatant Gentlemen
Hafez has led and grown marketing teams at startups in the e-commerce, B2B, and non-profit sectors. He is an accomplished speaker and author on digital marketing topics ranging from customer acquisition, inbound marketing, SEO, display advertising, PPC/SEM, community management, content strategy, reputation management, growth hacking, and media relations. Before joining Combatant Gentlemen, Hafez served as the Senior Director of Marketing at ReTargeter, an online advertising startup based in San Francisco.

Follow Hafez on Twitter @hafez_adel.
Linda Shimazaki
Vice President Brand Development, Luxury Retail Brands NA
Luxottica Group
Albert Vita
Sr Director - Interconnected Retail / Omnichannel
The Home Depot
Albert is responsible for the Interconnected / Omnichannel in-store customer experience for The Home Depot’s 2,200+ locations.  Albert’s brings 20+ years of experience specializing in Retail strategy, systems, and omnichannel enablement.  His background comes largely from management consulting at McKinsey & Company, IBM Global Services, and Deloitte.  Albert’s retail clients include Macys/Bloomingdales, CVS Caremark, Target, Walmart, Disney Stores, and international retailers including RONA, Tesco, and Ahold.  Albert holds a Bachelor of Arts in Communications from the University of California.

Follow Albert on Twitter @AlbertVita.
Margarette Abeyta
VP, Retail Sales
Boot Barn
Heather Braddock Morgan
Director, Store Operations
David's Bridal
Brent Layton
AVP/Director Of Retail Operations
Sierra Trading Post
Brent Layton is responsible for all retail operations, including stores, site selection, marketing, merchandising, loss prevention, in-store marketing, strategic business planning and innovation, financial objectives, KPI reporting and budgeting processes for Sierra Trading Post. He is an awarded retail professional with more than 20 years of retail operational experience. His management background is diverse, and includes many high-level leadership positions. Mr. Layton’s role at Sierra Trading Post is pivotal in implementing business strategies, analyzing market penetration and successful project management.

Follow Sierra Trading Post on Twitter @sierratp.
Sean Bartlett
Director of Digital Experience, Product, and Omni-channel Integration
Lowes Home Improvement
Sean Bartlett was named Lowe’s director of digital experience, product, and omni-channel integration in February 2014. He is responsible for the vision and execution of digital initiatives that advance the customer shopping experience through compelling interactions. Bartlett joined Lowe’s in 2011 as the founding member of the mobile strategy and platforms organization.
Bartlett has extensive marketing and product experience at start-up, mid-sized growth, and Fortune 500 companies. Prior to Lowe’s, Bartlett was the director of mobile strategy at an interactive marketing agency and a partner in a mobile marketing agency that was acquired.

A native of the Bay Area, Bartlett previously led outbound marketing for the award-winning digital media services group at Motorola and held marketing positions in the consumer software, Internet and technology industries.

He is also a frequent speaker at industry events such as Internet Retailer, Shop.org, Mobile Insider Summit, Mobile First Look and the Mobile Marketing Association.

Shana Rocheleau
VP, Strategic Development
Strategic Development at bedgear Performance Bedding, has an MBA in Strategy from the University of Southern California, Marshall School of Business. Over the twelve years prior to joining bedgear, Shana worked as a buyer responsible for product development, merchandising and category analysis for three major US retailers. Her expertise is targeting products and packaging to most efficiently meet the sales goals and performance metrics of each retail channel. She has also worked as an independent consultant in restructuring manufacturing businesses for optimal profitability and market success. Shana has been with bedgear since the inception of the brand in 2009 and leads new business initiatives, including the company’s professional sports sponsorships and event activations, as well as their current international expansion. Bedgear is a high-growth company that was ranked #26 for Consumer Products in the 2012 Inc. 500 awards, and was recognized in the 2013 and 2014 Crain’s NY Fast 50.

Follow bedgear on Twitter @bedgear.
Fred Morelli
Director, Store Programs
Charles Loui-Ying
Director of IT, Retail Technology
Kit + Ace
Charles has been in the technology industry for over 20 years, and leading technology change in retail organizations for 7 years.  He recently left lululemon where he headed their Retail Technology group, and is now rapidly growing the WIlson’s family new retail venture 'Kit and Ace'.  Kit and Ace has aggressive goals for being a new startup, and are pushing the boundaries with cloud partners and integrations to help accelerate their technology threw their growth a billion dollar company.
Katie Whyde
Senior Manager, Visual Merchandising
Soma Intimates
With a background in Studio Arts, Katie brings a unique perspective to the Visual Merchandising and the customer experience. Brainstorming and visual strategy come naturally to Katie and she uses this in her customer centric approach to store design and visual merchandising. 

Katie has worked across many channels of retail  and wholesale including design projects for clients such as Office Depot, Scotts Miracle Gro, Wendy’s and Wrigley as well as leading visual teams for Briggs & Riley Travelware and Soma Intimates.

At Soma Intimates, Katie leads the visual merchandising and in-store marketing teams.  She directs the creative strategy, visual communication and marketing integration for 280+ boutiques.  Partnering with the store design and construction teams to design new stores and fixtures for this growing brand. Utilizing a cross functional approach to concepting, she ensures all visual concepts are properly aligned with the brand’s future growth strategies.
Casey Nolter
Director of Retail
ASICS America
Nolter is responsibile for the strategic direction and tactical execution of retail for Asics in the Americas, including operations, real estate, merchandising, store design and talent.

Follow ASICS America on Twitter @ASICSAmerica.
Marc Fecker
VP, Innovation
Allan Kempson
Manager, Customer Experience Design & Research
Recreational Equipment, Inc. (REI)
Bertrand Gouffault
Director of Sales Engineering
As Director of Sales Engineering at RichRelevance, Bertrand leads a team of omnichannel personalization experts in partnership with sales. His team works with retailers to map their unique business and architecture requirements against technical capabilities, in order to achieve their personalization goals.

Bertrand brings over 10 years of ecommerce experience in technical pre-sales and account and product management, and has collaboarated with a broad range of clients to develop ecommerce product and sales strategies and implement best practices. He was formerly Head of Technical Pre-Sales at MICROS Retail (now Oracle), and worked in pre-sales/account management at Venda and product management at Prosodie CapGemini.

Bertrand holds a BA in Business and Administration from the University of Greenwich and an MS in E-Business and Innovation from Birkbeck, the University of London.

Follow Rich Relevance on Twitter @RichRelevance.
Shelley Kohan
VP of Retail Consulting
Shelley E. Kohan is Vice President of Retail Consulting at RetailNext, where she brings more than 25 years of retail experience at senior levels throughout the industry and across many functions, including general management, operations, merchandising, buying, and human resources. As Vice President of Retail Consulting, Shelley collaborates with retailers to develop optimized strategies that increase sales, reduce costs, benchmark performance, and better align resources to achieve key performance objectives. She is responsible for developing business strategies customized for clients and provides analysis support to help them understand store performance metrics and gain actionable insights. Shelley’s contribution to RetailNext is centered on her unique ability to fully understand the retail environment coupled with an extensive background in service excellence.

In addition to her role at RetailNext, Shelley serves as a faculty member at the Fashion Institute of Technology of the State University of New York in the Fashion Merchandise Management Program at the Jay and Patty Baker School of Business and Technology. Her courses include emphasis on big data applied in the retail store environment, retail management, marketing strategies, leadership development, store operations, and fashion business practices. Shelley is consistently recognized by the Dean for teaching excellence.
Mike Lewis
CMO, TimeTrade, Executive
Jerry Rightmer
EVP, Chief Product and Strategy Officer
Jerry Rightmer joined Starmount in 2010. As Executive Vice President and Chief Product and Strategy Officer, Rightmer oversees Starmount’s product vision and technology strategy. He provides strategic guidance to Starmount’s product management and R&D teams, while maintaining a focus on customer-centric technologies for a variety of segments. He brings 20 years of experience in envisioning, designing, and developing retail technology solutions. During Rightmer’s tenure in retail system development, he has worked with a number of department store, mass merchant, specialty and e-commerce retailers. Most recently, Rightmer served as the Vice President of Retail Application Strategy for Oracle where he led the business process, enterprise architecture and integration strategy for Oracle Retail.  Prior to Oracle, Rightmer was the Senior Vice President, Chief Technology Officer and co-Founder of 360Commerce. While at 360Commerce, his team established leadership in the retail technology industry through the adoption and development of leading edge technology and standard for store and enterprise solutions. Jerry is a member of the Association of Retail Standards (ARTS) Board of Directors. Rightmer earned his Bachelor of Arts in Economics from the University of Texas and a Master of Science in Finance from Texas Tech University.
Shannon Warner
Cognizant Consulting Partner and AVP Digital Transformation
Shannon Warner is an AVP within Cognizant Business Consulting, providing digital transformation business advice to retail, consumer goods, manufacturing, travel, hospitality and utilities/energy companies seeking to provide cohesive, relevant, value-added customer experiences across bricks-and-mortar, Web, mobile, social media and call center touchpoints. Shannon’s areas of expertise include digital commerce, digital information strategy and management, customer experience management, digital marketing and loyalty, and program management. She can be reached at Shannon.Warner@cognizant.com | LinkedIn: www.linkedin.com/in/shannonlwarner/ | Twitter: @SlWarner
Eric Feinberg
Senior Director, Product Strategy
Eric works with product, delivery, sales and marketing teams to ensure Answers Cloud Services brings innovation and operational excellence to its offerings. Since joining ForeSee in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan.  

Follow Eric on Twitter @ericfeinberg.
Mike Wittenstein
Founder and Managing Principal
Mike Wittenstein is Storyminers’ founder and managing principal. By his own admission, he is a designer who can’t draw. He’s also a world-class expert on experience, service, and business design, who has helped over 400 organizations in 25+ countries make their experiences better—to the tune of $1.5B in value created. As eVisionary, he started IBM’s first experience and service design practice and helped establish the international Customer Experience Professionals Association.
Mike is ranked as a top customer experience influencer by Huffington Post, SAP, WittyParrot, and Vend. His clients include: Air Canada, Apple, Best Buy, BlackRock, Clorox, Delta Air Lines, Holiday Inn, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, Teleflora, Zaxby’s, and many other game-changing brands.
Mike earned his MBA from Thunderbird, BA from the University of Florida, and studied in Brazil and Russia. He lives in the Atlanta area and tries to squeeze in woodworking projects on the weekends.

Follow Mike on Twitter @mikewittenstein or email him at mike@mikewittenstein.com.
Jim Walz
Director, Mobile Solutions
Alliance Data
Jim leads the development of Alliance’s mobile strategy, helping our retail clients market their card and loyalty programs via mobile channels. Jim is responsible for retail client engagement in planning and implementing mobile solutions, and recently launched Alliances SMS marketing capabilities. Our SMS platform not only provides core messaging capabilities to Alliance accountholders, but is also used by several of our retail clients for all of their mobile messaging needs.
Jim has an extensive history in the mobile industry. In the 80s and 90s he built and operated cellular systems for AT&T Wireless; he was a founder and Senior VP at Geotek, Inc., where he was responsible for rolling out the country’s first true high-speed wireless data network. Jim later was a founder and President of Iridium North America, the first truly global satellite telephone service.

Martin Tidwell
President & CEO
Marty Tidwell is president and CEO of the Steton Technology Group. He’s one of the world’s leading thought leaders on improving business performance in the food service, hospitality and retail industries. Marty has more than 20 years of experience in high technology finance management. Prior to Steton, he was finance director for Apple’s Asia Pacific operation, based in Singapore. He also held numerous accounting management roles for IBM, Sequent Computer Systems and Tektronix. Marty holds a Bachelor of Science degree in accounting from Brigham Young University.
Sonia Nagar
Vice President, Product
Sonia Sahney Nagar is the Vice President, Product at RetailMeNot. Prior to RetailMeNot she was the co-founder & CEO of Pickie, a venture-backed tablet shopping app that was acquired by RetailMeNot. Sonia started her career as an engineer in General Motors' Advanced Engineering group, and has previously worked at Booz & Co., Goldman Sachs and Amazon. She has a B.S. in Mechanical Engineering from the University of Michigan and a MBA from Harvard Business School.

Follow Sonia on Twitter @ssahney.
Tom Karren
Co-Founder and Chief Executive Officer
Tom is a recovering developer, currently on step eight of the twelve-step recovery program, and is responsible for the underlying technology that runs Moki’s software. He brings 15 years of technical and business leadership to Moki. Tom’s vision and leadership combines passionate innovation with cloud and mobile technologies and has positioned Moki as a leader in customer-facing mobile enablement. He has the keen ability to talk both developer and CEO speak... it’s impressive.

As a serial entrepreneur at heart, Tom’s experience includes founding mCubedLabs, and WingateWeb. He is also an associate founder and board member at the BYU Rollins Center for Entrepreneurship and Technology.

Damian Roskill
VP, Marketing
As VP of marketing, Damian Roskill is responsible for growing and refining the Applause brand, expanding the customer base and serving as the tactical leader of the company's marketing initiatives. In this role, Damian aligns marketing's goals with that of other departments to ensure that the company continues its aggressive growth.
Prior to joining Applause, Damian held senior positions at a wide range of companies, including Compete, 50 Lessons, Soundbridge, RxCentric and others. During this time, his responsibilities included project management and development, product marketing, as well as general marketing.
Damian earned his BS in computer science from the University of Massachusetts, Amherst

Paul Wagner
Paul Wagner is the CEO of Portland, Oregon based CloudEngage, a geospatial software engineering company focused on increasing retail revenues through enhanced website localization. He has worked in the geo-technologies space for nearly a decade.

Wagner earned his JD from the University of Oregon School of Law in 2000 and immediately began exploring opportunities in the burgeoning mobile software field.

In his spare time, he enjoys fly-fishing, travel, snowboarding, and sharing in all things Oregon with his wife Bobbi and two year old daughter, Sura.
Brett Friedman
Senior Vice President of Global Sales and Marketing
Since joining Reflexis in June of 2014, Brett has helped drive record growth for Reflexis.  Brett is a well known technology industry leader who has  held senior positions at both public and private software companies including i2 Technologies, SAP, Allegro Development, and Infor. Brett is a graduate of The College of William and Mary in Virginia.
Jess Stephens
Jess brings an invaluable breadth of marketing and leadership experience to SmartFocus. With an unashamedly enthusiastic approach to data, she knows all about the huge impact disruptive technology has in bringing brands closer to their consumers. As the Chief Marketing Officer, Jess is responsible for bringing SmartFocus’ brand to life and telling our unique story globally. Prior to joining SmartFocus, Jess was the Founder and Director at TagPoints and held senior leadership roles at MoneySupermarket Local Deals, Local Daily Deals and Filofax.

Follow Jess on Twitter @JessStephens.
Eric Stachowski
Eric oversees iQmetrix’s U.S. operations out of the company’s Davidson, N.C. office. An economics grad with CMA designation, he has worked in retail software for over 15 years, having co-founded a company acquired by iQmetrix in 2008. Eric enjoys hockey (more watching than playing these days), outdoor sports like mountain biking, and spending time with his wife and children.
Manu Gupta
Vice President, Solutions Delivery
Manu heads Skava’s global solution delivery and operations. Prior to joining Skava, Manu built and managed highly dynamic teams to executed eCommerce, mobile and technology programs for Target, Home Depot, Belk, Merrill Lynch, AGL and Federal Govt. Manu received MBA from City University of New York and Bachelor of Engg from Nagpur University.
Jeff Cashman
SVP, Business Development
Manhattan Associates
Doug Bain
Chief Revenue Officer
Doug Bain is passionate about improving retail revenue for eyeQ customers by enabling them to apply eCommerce-type capabilities to their physical stores. Doug has over 20 years of bringing effectiveness solutions into the Fortune 500 space, finding the common benefit between organizations to build relationships that last. Doug has led major client-facing organizations and consulted for a variety of industries on revenue growth. He lives in Austin, Texas, and is a graduate of Rice University.