Damian Roskill

VP, Marketing
Applause

As VP of marketing, Damian Roskill is responsible for growing and refining the Applause brand, expanding the customer base and serving as the tactical leader of the company's marketing initiatives. In this role, Damian aligns marketing's goals with that of other departments to ensure that the company continues its aggressive growth.
Prior to joining Applause, Damian held senior positions at a wide range of companies, including Compete, 50 Lessons, Soundbridge, RxCentric and others. During this time, his responsibilities included project management and development, product marketing, as well as general marketing.
Damian earned his BS in computer science from the University of Massachusetts, Amherst

Check out the incredible speaker line-up to see who will be joining Damian.

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In-Store Innovation and Digital Disruptors

Tuesday, December 6th, 2016

09:45 Keynote: Creating Great Customer Experiences that Delight

Today, simply having a good app or a good in-store experience is often insufficient. In today’s digital economy, your customers expect a great experience – one that remembers their unique traits and makes them happy - no matter where the engagement occurs. Applause’s Damian Roskill will discuss the importance of a holistic approach to quality across the entire customer journey, and explain how understanding the experience from your customers’point-of view can turn casual shoppers into raving fans and even evangelists of your brand.
Audience members will learn:
• How to integrate quality throughout the customer’s journey
• How a holistic approach can break down departmental silos to improve customer experience
• How to harness user sentiment and real-world experiences with your products to improve quality