Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA

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Jason Madlung, Senior Manager, Cross-Channel Systems at Recreational Equipment, Inc
Recreational Equipment, Inc Logo

Jason Madlung


Senior Manager, Cross-Channel Systems
Recreational Equipment, Inc

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda

Master Class Day

Thursday, October 6th, 2016


14:40 Roundtable Discussions

1. Reinventing The In-Store Experience
Moderator: Nadia Shouraboura, CEO, Hointer

2. Competitive Edge: Insights To Shape Your Total Retail Experience Strategy
Moderator: Eric Feinberg, Senior Director, Product Strategy, Answers

3. High Touch vs. High Tech: Finding The Optimal Balance Between Technology And Associate-Interaction
Moderator: Albert Vita, Senior Director, Interconnected Retail, In-Store Environment, The Home Depot

4. Getting Started With Retail Customer Journey Mapping
Moderator: Jason Madlung, Senior Manager, Cross-Channel Systems, Recreational Equipment, Inc. (REI) and Allan Kempson, Manager, Customer Experience Design & Research, Recreational Equipment, Inc. (REI)

5. Store Readiness for the Millennial Shopper: Top 5 ‘Must Have’ Store Technology Solutions
Moderator: Jeff Cashman, SVP, Business Development, Manhattan Associates

6. Back To The Stores:Analytics For Driving A Better Customer Experience And Higher Profits
Moderator: Shelley Kohan, VP, Retail Consulting, Retailnext

7. Topic: Augmented/Virtual Reality In-Store—What’s Working?

8. Topic: Tips For Bringing Richer Online Content Into The Store
Moderator: Fred Morelli, Director, Store Programs, Talbots

16:15 Recreational Equipment, Inc. (REI)

Get a guided tour of REI’s innovative flagship store and see why their passionate, adventure-seeking customers flock to their retail locations. Discover their unique and dynamic in-store experience and see why they’ve been on FORTUNE magazine’s list of the “100 Best Companies To Work For” since the rankings began in 1998. Tour attendees will get an overview of their employee mobile technologies and their in-store research and testing methodologies.