Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA

Array

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Jim Meier, Senior Director, Customer Strategy & Marketing at PepsiCo
PepsiCo Logo

Jim Meier


Senior Director, Customer Strategy & Marketing
PepsiCo

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda

Optimizing The In-Store Experience

Sunday, November 6th, 2016


14:50 Presentation: What’s In Store For Localization?

Within the rapidly evolving consumer and retail landscape, expectations and options continue to expand while success and growth oftentimes becomes more elusive. Localization – placing the right products, displays, imagery, messages and overlays in and around the right store at the right time in the right location – is becoming an increasingly important way to ensure shopper expectation meets shopper experience. Learn from
• Observations from translating a wide array of data into compelling, actionable insight
• Coordinating merchandising & marketing to better meet needs of various segments
• Integrating the digital and retail/ physical worlds

16:15 Champagne Roundtable Discussions

1. Improving Employee Interfaces To Enrich Customer Interactions
Moderator: Linda Shimazaki, Vice President Brand Development, Luxury Retail Brands
NA, Luxottica Group

2. The Impact Of Visual Merchandising On The Customer Experience
Moderator: Katie Whyde, Senior Manager, Visual Merchandising, Soma Intimates

3. Leveraging Responsive Design To Create Personalized Shopping Experiences
Moderator:
Mike Lewis, CMO, TimeTrade

4. Increase In-Store Screen Impact Through Personalization
Moderator:
Dough Bain, Chief Revenue Officer, eyeQ

5. Leveraging Analytics, VoC And Other Methods To Inform Your Product Roadmap
Moderator:
Steven Freeman, Director, Product Management, Macys.com

6. Physical-Digital Convergence With Customer Facing Devices
Moderator: Eric Johnson, COO, Moki

7. Staying Compliant And Strengthening Brand Consistency At Every Customer Touch
Point
Moderator:
Martin Tidwell, President & CEO, Steton

8. Mobile Within A Retail Footprint—How To Engage Customers And Meet Their
Needs
Moderator:
Heather Braddock Morgan, Director, Store Operations, David’s Bridal

9. What’s In Store For Localization?
Moderator:
Jim Meier, Senior Director, Customer Strategy & Marketing, Pepsico

10. The Potential Impact of Wearables On Consumers and Associates