Kevin Ertell

Kevin Ertell is Senior Vice President of Digital at Sur La Table, where he is  responsible for ensuring the company’s digital business delivers a top notch  experience to its customers and its staff alike. Ertell has worked  exclusively in retail for more than 29 years, and has focused his expertise  on e-commerce since 1997. He was Senior Vice President and Managing Director  of TowerRecords.com and subsequently served as Senior Vice President of E- Business with Borders, where he re-launched Borders.com as an e-commerce site  and led the team that built Borders Rewards. More recently he was Vice  President of Retail Strategy at ForeSee Results, where he collaborated with  the product, delivery, client services and marketing teams to maximize the  company's value to more than 100 top retailers and Chief Marketing Officer at  OnlineShoes.com, where he was responsible for the e-commerce storefront and  all marketing efforts.  A well-known and respected figure in the online retail industry, Ertell is  regularly called upon to share his knowledge. He has been a featured speaker  at numerous e-retail conferences, including Shop.org, eTail and Internet  Retailer, in addition to having been featured and quoted in The Wall Street  Journal, The New York Times, USA Today, Publishers Weekly and The Detroit  Free Press, among other prestigious publications. He is a member of  Shop.org's Board of Directors and the NRF Foundation Board of Directors.  Ertell regularly catalogs his thoughts and wisdom about retail and online  commerce on his insightful blog, Retail: Shaken Not Stirred.

Follow Kevin on Twitter @kevinertell.