Kristoffer Reiter

Director, Visual Operations and Store Experience
Brooks Brothers

Kristoffer Reiter is the Director of Visual Operations and Store Experience for Brooks Brothers. He joined the global retailer in May 2014 as part of an organic transformation to incorporate the legacy of the 197-year-old brand into the customer’s expectation of a modern experience today. In his role, Kristoffer incorporates business strategy into visual merchandising and display techniques for everything a customer sees – product, props, signs, and furniture. The first expression of this new approach will be in the new World Trade Center opening in Spring 2016. Kristoffer came to United States from Sweden in the 1990s to lead the North American expansion of IKEA and then H&M.

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Check out the incredible speaker line-up to see who will be joining Kristoffer.

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Master Class Day

Thursday, October 6th, 2016

10:20 Master Class 1: New Directions For Retail Design & Technology

Hear how Brooks Brothers, the oldest men's clothier chain in the United States, is reinventing their in-store experience, and redefining their brand story through the eyes of loyal customers. Get an inside look at what went into designing their new flagship location and hear how they used storytelling to inspire customers old and new. Following this case study, join Kristoffer Reiter, Director, Visual operations and Store Experience at Brooks Brothers for extended Q&A.