Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA

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Marc Fecker, VP, Innovation at FordDirect

Marc Fecker


VP, Innovation
FordDirect

Check out the incredible speaker line-up to see who will be joining Marc.

Download The Latest Agenda

In-Store Innovation and Digital Disruptors

Tuesday, December 6th, 2016


09:10 Panel: Innovation Labs: The Benefits Of Building A Testing Ground For Your Stores

Innovation labs are popping up everywhere as retailers realize that investing in these tech hubs helps them continuously and rapidly test new technology and formats for their stores. This all-star panel features 4 leaders from the most talked about retail innovation labs. Find out how they operate and the successes they have had with this unique testing format.

11:10 Presentation: Test Driving VR Technology For Your Store

The virtual reality space is reaching a tipping point due to the maturity of technology and the lowered cost to deploy it. Plus, millennials are emerging as the next generation of buyers who are comfortable in a digitally immersed world. So, what does it really mean to bring the retail experience to a customer virtually? Marc Fecker, VP, Innovation at FordDirect works to develop a virtual shopping experience for their customers that includes a virtual dealership visit and even a virtual test drive. Find out:
• What augmented reality could mean for your brand experience
• How to get started and what to watch out for
• Examples of VR in action