Future Stores 2015 (past event)

June 23 - 25, 2015

Motif Seattle, Seattle, WA

Array

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Steve Freeman, Director, Product Management at Macy's

Steve Freeman


Director, Product Management
Macy's

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Optimizing The In-Store Experience

Sunday, November 6th, 2016


09:10 Keynote: Do You Know Your Digital Customer? Tapping Into Analytics, VoC And Other Methods To Inform Your Product Roadmap

It’s a popular theme to claim that customers drive your product vision, but how do you know what your customers want? They speak to us with every interaction, but are we listening? Are we applying what we hear?
• How do they speak to us? Analytics, VoC, Business KPIs and more
• How do we use analytics to understand what our customers saying?
• How apply this to what we build?
• How do we know if we succeed?

16:15 Champagne Roundtable Discussions

1. Improving Employee Interfaces To Enrich Customer Interactions
Moderator: Linda Shimazaki, Vice President Brand Development, Luxury Retail Brands
NA, Luxottica Group

2. The Impact Of Visual Merchandising On The Customer Experience
Moderator: Katie Whyde, Senior Manager, Visual Merchandising, Soma Intimates

3. Leveraging Responsive Design To Create Personalized Shopping Experiences
Moderator:
Mike Lewis, CMO, TimeTrade

4. Increase In-Store Screen Impact Through Personalization
Moderator:
Dough Bain, Chief Revenue Officer, eyeQ

5. Leveraging Analytics, VoC And Other Methods To Inform Your Product Roadmap
Moderator:
Steven Freeman, Director, Product Management, Macys.com

6. Physical-Digital Convergence With Customer Facing Devices
Moderator: Eric Johnson, COO, Moki

7. Staying Compliant And Strengthening Brand Consistency At Every Customer Touch
Point
Moderator:
Martin Tidwell, President & CEO, Steton

8. Mobile Within A Retail Footprint—How To Engage Customers And Meet Their
Needs
Moderator:
Heather Braddock Morgan, Director, Store Operations, David’s Bridal

9. What’s In Store For Localization?
Moderator:
Jim Meier, Senior Director, Customer Strategy & Marketing, Pepsico

10. The Potential Impact of Wearables On Consumers and Associates